翻訳と辞書 Words near each other ・ Volume Logic ・ Volume Magazine ・ Volume mesh ・ Volume Nine ・ Volume of an n-ball ・ Volume of distribution ・ Volume of fluid method ・ Volume of Sacred Law ・ Volume One ・ Volume One (She & Him album) ・ Volume One (Sleep album) ・ Volume One (The West Coast Pop Art Experimental Band album) ・ Volume One (TV series) ・ Volume operator ・ Volume overload ・ Volume projections ・ Volume ray casting ・ Volume Records ・ Volume rendering ・ Volume risk ・ Volume serial number ・ Volume Seven ・ Volume Six ・ Volume solid ・ Volume source (pollution) ・ Volume swell ・ Volume table ・ Volume table of contents ・ Volume Ten ・ Volume testing Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Volume projections ： ウィキペディア英語版 Volume projections Volume projections enable marketers to forecast sales by sampling customer intentions through surveys and market studies. By estimating how many customers will try a new product, and how often they’ll make repeat purchases, marketers can establish the basis for such projections. . . . Projections from customer surveys are especially useful in the early stages of product development and in setting the timing for product launch. Through such projections, customer response can be estimated without the expense of a full product launch. In a survey of nearly 200 senior marketing managers, 56 percent responded that they found volume projections very useful.〔Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ''Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.'' Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in ''Marketing Metrics'' as part of its ongoing (Common Language in Marketing Project ).〕 == Purpose == When projecting sales for relatively new products, marketers typically use a system of trial and repeat calculations to anticipate sales in future periods. This works on the principle that everyone buying the product will either be a new customer (a 'trier') or a repeat customer. By adding new and repeat customers in any period, we can establish the penetration of a product in the marketplace. It is challenging, however, to project sales to a large population on the basis of simulated test markets, or even full-fledged regional rollouts. Marketers have developed various solutions to increase the speed and reduce the cost of test marketing, such as stocking a store with products (or mock-ups of new products) or giving customers money to buy the products of their choice. These simulate real shopping conditions but require specific models to estimate full-market volume on the basis of test results.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Volume projections」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.